Since Apple introduced the first iPhone in 2007, the war for dominance of mobile operating systems (OS) in the worldwide market has heated up. Yet, Apple seems to be losing to Google and not just because of its software.
Symbian was introduced as the first modern mobile phone OS in 2000 and had almost 64 percent of the worldwide market sales on all the mobile phones sold the year the iPhone debuted with just shy of three percent. Research In Motion was already on the scene with their Blackberry OS claiming nearly ten percent. Microsoft had its own mobile OS commanding 12 percent.
Google joined in the following year with the first Android OS device named the T-Mobile G1. The G1 earned a half a percent of the 2008 worldwide sales even though it was only introduced in late October. Blackberry and iOS both grew as the older Symbian weakened, losing eleven percent of the worldwide sales market share.
However, Android has overpowered them all and grew from almost four percent in 2009 to blossom to 22.7 percent in 2010 to only more than double in 2011 to 48.8 percent. More startling, taking the average of first, second and third quarters of 2012, Android averages a 65.1 percent worldwide sales market share followed by Apple’s iOS at a distant 18.9 percent, leaving 16 percent for all the other mobile operating systems combined.
While some consumers may be choosing Android over Apple iOS based on their own preferences, a larger worldwide market might be making it based on Apple’s business strategy. Forbes reports that while Google makes their money off of mobile advertising, Apple decided to go the route of the profit from the difference on the actual cost to make an iPhone and what they charge the consumer.
Many Android mobile phones range from $49.99 to $399.99, some with or without carrier incentives. Now, Google is offering an unlocked, high-end LG Google Nexus 4 for $299 without any carrier contract, more than half the price of the Apple-equivalent iPhone 5 for $650. In India, the high price of an iPhone with no phone carriers that offer deals to offset it leads it to being $850 and Apple only having 1.2 percent of the market share.